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Cookie Policy

Cookie Policy

Version dated June 17, 2026

This Cookie Policy explains how FLAG & KO uses cookies and other trackers on the ericflag.com website.

This document supplements our Privacy Policy and should be read in conjunction with it.

1. Who are we?

The ericflag.com website is published by:

FLAG & KO
Simplified joint-stock company with a share capital of 1,000 euros
Registered with the Paris Trade and Companies Register (RCS) under number 851 395 335
Registered office: 229 rue Saint-Honoré, 75001 Paris, France
Contact email: boutique@ericflag.com
Customer service: sav@ericflag.com

The website is operated under the Eric Flag brand.

2. What is a cookie or a tracker?

A cookie is a small file or identifier that is stored on or read from your device when you visit a website.

The term “tracker” may also refer to other similar technologies, such as pixels, tags, SDKs, advertising identifiers, local storage, web beacons, or other technologies used to recognize a device, measure an action, or track browsing activity.

In this Policy, the term “cookies” refers to all of these technologies.

3. Why do we use cookies?

We use cookies for several purposes:

  • ensure the smooth operation of the website;

  • allow products to be added to the shopping cart;

  • secure browsing, customer accounts, and payments;

  • save your preferences, including your cookie settings;

  • measure the website's traffic and performance;

  • to understand how the site is used in order to improve it;

  • to customize certain content or features;

  • measure the effectiveness of our marketing campaigns;

  • to offer, with your consent, personalized ads or retargeting;

  • enable certain features related to social media or embedded content.

4. The Different Categories of Cookies

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function and for us to provide the services you request.

In particular, they allow you to:

  • the proper functioning of the shopping cart;

  • logging in to the customer account;

  • payment security;

  • fraud prevention;

  • the website's display;

  • preserving your privacy preferences;

  • session management;

  • load balancing;

  • the proper functioning of the Shopify checkout.

These cookies do not require your prior consent, as they are strictly necessary for the service you are requesting.

You can block them in your browser settings, but some features of the site may no longer work properly.

4.2 Audience Measurement Cookies

These cookies help us understand how visitors use the site: pages viewed, navigation paths, traffic sources, page performance, any errors, and conversion rates.

They help us improve the user experience, content, navigation, and the site's business performance.

Depending on the tool used and its configuration, these cookies may require your prior consent. When consent is required, they are not placed until you have given your consent.

4.3 Personalization Cookies

These cookies are used to remember certain preferences or to personalize your experience on the site.

For example, they can be used to personalize the display, save certain preferences, recommend content, or improve your shopping experience.

When these cookies are not strictly necessary for the requested service, they are placed only with your consent.

4.4 Marketing and Advertising Cookies

These cookies allow us to measure the effectiveness of our advertising campaigns, perform marketing attribution, limit the frequency of certain ads, build advertising audiences, and show you personalized ads on third-party platforms.

In particular, they may be linked to tools such as Google, Meta, TikTok, Pinterest, Klaviyo, or other advertising or marketing platforms used by Eric Flag.

These cookies are only placed with your prior consent.

4.5 Social Media Cookies and Embedded Content

Some pages may include content from third-party platforms, such as videos, social media posts, widgets, share buttons, or embedded content.

These third-party services may set or read cookies to enable the display of content, measure its usage, or track your interaction with that content.

When these cookies are not strictly necessary, they are placed only with your prior consent.

5. Shopify Cookies and How the Store Works

The ericflag.com website is powered by the Shopify platform.

Shopify may set or read certain cookies and similar technologies necessary for the store to function, including to:

  • view the website;

  • manage the shopping cart;

  • enable checkout;

  • ensure safe navigation;

  • process the order;

  • save certain preferences;

  • provide customer account features;

  • measure certain technical events necessary for the service.

Some Shopify cookies are strictly necessary for the store to function and do not require your consent.

Other technologies, including certain pixels, analytics features, marketing tools, personalization features, or related services, may require your consent when they are not strictly necessary.

When Shopify acts as an independent data controller for certain related services, its own privacy policy may also apply.

6. Third-Party Cookies and Pixels

We may use third-party service providers who may set or read cookies, web beacons, or similar technologies, depending on the features enabled on the site.

These service providers can assist with the following, among other things:

  • website hosting and operation;

  • payment;

  • audience analysis;

  • advertising;

  • retargeting;

  • email marketing;

  • customer reviews;

  • order tracking;

  • customer service;

  • the fight against fraud;

  • improving the user experience.

The categories of service providers that may be affected include, in particular:

  • Shopify;

  • payment service providers;

  • carriers and package tracking;

  • analytics tools;

  • advertising platforms;

  • CRM and email marketing tools;

  • customer review tools;

  • customer service tools;

  • cookie consent tools;

  • security and anti-fraud tools.

The exact list of cookies and trackers actually placed may vary depending on the tools enabled on the site, the Shopify apps installed, ongoing campaigns, and the consent choices you have made.

7. Your Consent

On your first visit, a cookie banner allows you to choose whether to accept or reject non-essential cookies.

You can:

  • accept all cookies;

  • reject all non-essential cookies;

  • Customize your choices by purpose.

Cookies that are strictly necessary for the website to function cannot be disabled via our banner, as they are essential to the requested service.

Cookies that require consent are not stored or read until you give your consent.

Closing the banner, not making a selection, or simply continuing to browse does not constitute consent to non-essential cookies.

8. Withdrawal or Modification of Your Consent

You can change your preferences or withdraw your consent at any time by clicking the cookie management link at the bottom of the page.

The withdrawal of consent does not affect the lawfulness of processing carried out prior to such withdrawal.

When you withdraw your consent, the non-essential cookies in question will no longer be set or read for the purposes you have declined, subject to the technical limitations of your browser and the relevant service providers.

You can also delete cookies already stored on your device through your browser settings.

9. Retention Period for Your Choices

Your cookie preference—whether you have given consent or declined—is retained for a maximum of six (6) months, unless there is a significant change in the purposes for which cookies are used or in the service providers involved that requires us to ask you to confirm your preference sooner.

At the end of this period, the cookie management banner may appear again.

10. Cookie Lifespan

The lifespan of cookies varies depending on their purpose and who sets them.

Strictly necessary cookies may be stored for as long as is necessary to ensure the proper functioning of the website, the session, the shopping cart, the checkout process, or security.

Cookies used for audience measurement, personalization, advertising, or social media are retained for varying periods of time depending on the service providers involved, subject to the applicable retention periods and your consent choices.

A detailed list of the cookies we use—including their names, purposes, issuers, and retention periods—is available in our cookie management tool, when the tool allows it.

11. Configuring Your Browser

You can also configure your browser to accept, reject, or delete certain cookies.

The procedure varies depending on the browser you are using. You can check your browser's help pages to see what settings are available.

Please note: If you block all cookies, including strictly necessary cookies, certain features of the site may no longer work properly, including the shopping cart, logging into your account, and checkout.

12. Transfers Outside the European Union

Some service providers that use cookies or trackers may be located outside the European Union or may process data from countries outside the European Union.

When personal data is transferred outside the European Union, we ensure that such transfers are subject to appropriate safeguards, including an adequacy decision by the European Commission, standard contractual clauses, or any other mechanism recognized by applicable regulations.

13. Your Rights

When cookies and trackers involve the processing of personal data, you have the rights provided for by applicable regulations, including:

  • right of access;

  • right to rectification;

  • right to erasure;

  • right to object;

  • right to restriction of processing;

  • the right to data portability, where applicable;

  • the right to withdraw your consent at any time when the processing is based on your consent;

  • the right to file a complaint with the CNIL.

For more information, please see our Privacy Policy.

14. Contact

If you have any questions regarding the use of cookies or the protection of your personal data, you can contact us at the following address:

boutique@ericflag.com

15. Update to the Cookie Policy

We may modify this Cookie Policy to reflect changes to the website, the tools used, the cookies placed, or applicable regulations.

The applicable version is the one published on the website at the time of your visit.